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Presentation on Game Dynamics by Carol Morgan Cox

Games People Play: How to Use Game Dynamics to Increase Customer Loyalty and Lifetime Value

Integrating game dynamics into your business can be a powerful mechanism for interacting with your customers and for rewarding them for engaging with you. By creating an emotional connection with your customers, you can increase brand loyalty, referrals, and repeat business. To learn more … [Read More...]

From the Blog

Marketing the Future

October 27, 2011 By Leave a Comment

I recently attended a fascinating conference sponsored by DARPA and NASA called the 100 Year Starship Public Symposium. The premise was to bring together scientists, researchers, government officials, entrepreneurs, economists, sociologists and futurists to discuss how to go about creating a plan for a “100 Year Starship” – how can we send humans to another [...]

Webinar with Phil Simon

August 8, 2011 By Leave a Comment

I’m thrilled to have Phil Simon return on August 16 for a live webinar with the students at Full Sail University (where I teach) about “The Age of the Platform”, his upcoming book. Phil will talk about what the “Gang of Four’s” (Google, Facebook, Apple, and Amazon) business models can teach us and how companies [...]

300 Million Start-Ups

July 14, 2011 By 4 Comments

I know I’m preaching to the choir for the readers of this blog, but I felt like I had to comment on Thomas Friedman’s latest New York Times column, “The Start-Up of You”. In the article, Friedman explains that companies nowadays are looking to hire “people who not only have the critical thinking skills to [...]

The Age of the Platform

July 13, 2011 By 2 Comments

About a month ago, I had the privilege of hosting Phil Simon for an online video chat with the Internet Marketing students at Full Sail University, where I teach. The students loved the insights he shared from his last book “The New Small: How a New Breed of Small Businesses Is Harnessing the Power of [...]

The Essentials of Content Marketing

July 7, 2011 By Leave a Comment

Do you consider yourself or your business a publisher? You should! Content marketing is one of the most effective ways to get people to know, trust and like you (and thus want to buy from you). Kerry Gorgone, a fellow instructor at Full Sail University, and I recently gave a presentation on “The Essentials of [...]