About a month ago, I had the privilege of hosting Phil Simon for an online video chat with the Internet Marketing students at Full Sail University, where I teach. The students loved the insights he shared from his last book “The New Small: How a New Breed of Small Businesses Is Harnessing the Power of Emerging Technologies” and how he used Kickstarter and social networking to help fund and promote it. (You can watch the recording at http://ht.ly/5hKRZ.)
Now, Phil is back with his fourth book – “The Age of the Platform: How to Thrive in the New World of Collaboration, Partnerships and Ecosystems”. He has really hit the nail on the head with this one – how companies from giants like Apple and Amazon to start-ups around the world are leveraging existing platforms and ecosystems to improve their business models and innovate around their products and services. Most of the book is already written and I for one can’t wait to read it and add it to the Internet Business Models class I teach at Full Sail.
Join me on Kickstarter in helping Phil fund the process of putting the book together – editing, cover art, etc. You can pledge $5, $10, $25, and so on and at each level you get something more (your name in the acknowledgements, a Kindle copy, a signed copy, etc.). So, basically you’re pre-paying for the book plus doing something good: a true win-win!