The Essentials of Content Marketing
Do you consider yourself or your business a publisher? You should! Content marketing is one of the most effective ways to get people to know, trust and like you (and thus want to buy from you). Learn about targeting your customers, selecting your platforms, and publishing your content. [View Presentation]
Games People Play: Using Game Dynamics to Increase Customer Loyalty
Integrating game dynamics into your business can be a powerful mechanism for interacting with your customers and for rewarding them for engaging with you. By creating an emotional connection with your customers, you can increase brand loyalty, referrals, and repeat business. [View Presentation]
Social Influence Squared
How can you influence your customers so that they in turn influence others to become your customers? This is what I call Social Influence Squared. Learn about the different kinds of influence, what makes a good influencer, how to find your influencers, and what factors make it likely someone will be influenced. [View Presentation]
Leveraging the Newest Internet Business Models
What are the latest trends in online business models, and how can your company use them? Learn about social shopping, virtual goods, freemium, and APIs and see how other companies have successfully put them into practice. [View Presentation]
Search & Social Techniques for Managing Your Personal Brand
Do you have a personal brand? You should! Learn how to create and manage your personal brand, from finding your voice to tools you can use. [View Presentation]
Out-of-the-Box Sales Tools for Online Retailing: From Social Shopping to Virtual Goods to Freemium
Learn what the newest Internet business models are and how your company can leverage them to increase sales, encourage repeat business and build brand loyalty. [View Presentation]
Eating Your Own Dog Food
Have you ever heard the expression, “Eating your own dog food”, and wondered what exactly it meant? [View Presentation]
Let’s Connect!